★★★★★ Rated 4.7 Excellent on Trustpilot

60+ Exclusive Roofing Leads
A Month, Guaranteed

For established UK roofing business owners who want to advertise under their own business to generate consistent, pre-qualified, exclusive leads.

Industry-leading results

Ad spend managed
£32M+
Spent and optimised on ads for our clients across the UK.
Exclusive leads
580K+
Pre-qualified, exclusive leads generated for our roofers.
Roofing partners
150+
UK roofing businesses we've partnered with and grown.
Revenue generated
£270M+
Generated for our roofing partners across the UK.
A few of our 150+ partners
Partner 2 Partner 3 Partner 4 Partner 5 Partner 6 Partner 7 Partner 8 Partner 9 Partner 10
If this sounds familiar

You've outgrown shared leads

As a roofing business owner, if this sounds familiar, your business has probably been built from lead generation sites, referrals and word of mouth.

Although referrals and word of mouth are good, on their own they aren't a growth strategy. You need consistent, high-quality leads you can depend on every month to help your roofing business reach the next level.

Our AI lead generation system offers exactly that, book a strategy call to see how our team can help you and your roofing business.

  • Competing for shared leads from Checkatrade, Bark, MyBuilder, quoting against four other roofers on every job.
  • Burned by an agency or an in-house marketer that didn't have the roofing industry-specific knowledge to run ads for your business successfully.
  • Wasted time on tyre kickers, tenants, price-shoppers, and people just checking if their gutter clip is salvageable.
  • Inconsistent volume of leads. Booming in March, dead by August, making it impossible to plan long-term and hire full-time staff.
How It Works

A full diary of exclusive
roofing jobs in four steps

We've spent £32M+ running ads and generated over 580K leads for UK roofers using our AI lead generation system.

Strategy Call

We learn your business, your area, your capacity, and where the opportunity for increasing your revenue is. Then we build a custom AI Lead Funnel tailored to your roofing business.

Launch Your Exclusive Campaign

We design creatives, script your ads and launch them in your area. Because of our exclusive area guarantee, every lead is yours alone for you to go and close the job.

Pre-Qualified Leads Booked In

Our AI nurtures, qualifies and books homeowners straight into your calendar or into your CRM for you to access all their details and contact them.

Scale Or Slow Down

You get daily transparency on every lead, monthly strategy reviews with a member of our client success team, and access to full ROI tracking. There's always the opportunity to increase the number of leads, depending on your company's capacity.

Client Wins

From leads jobs revenue

Our same system, integrated into different roofing businesses.
Here's what it produces.

PR
Platinum Roofs
8 months, 1 week on campaign
677
Exclusive leads
442
Appointments booked
£940k
Revenue generated
SR
Steadbrook Roofing
7 months, 1 week on campaign
317
Exclusive leads
209
Appointments booked
£450k
Revenue generated
IR
Iceni Roofing
5 months, 3 weeks on campaign
394
Exclusive leads
273
Appointments booked
£149k
Revenue generated
AR
AAA Roofing
1 year, 4 months on campaign
866
Exclusive leads
527
Appointments booked
£793k
Revenue generated
In Our Clients Own Words

Hear it straight from them

Watch our client testimonials to hear from roofing business owners that are scaling their companies in partnership with Decipher Roofing.

Trusted by 150+ UK Roofers

More from our clients

Reviews from roofing business owners who advertise under their own brand using the Decipher Roofing exclusive lead generation system.

★★★★★
"From day one we have been so busy with the additional work it has generated we have not had time to look back. Truly thankful and long may it continue."
AR
Aaron
Iceni Roofing
★★★★★
"It's seriously competitive where I'm based so I assumed this would be a waste of time. They blew my expectations out the water, smashed the guarantee in about 2 weeks. Have more jobs than I can handle now."
MK
Mark
Rossi Roofing
★★★★★
"In 3 months their lead generation has added another £40k turnover to my roofing business. You do get 60 leads per month and whether you close most of them or not you'll see a healthy return."
LG
Lee Grove
GS Roofs
★★★★★
"I've tried everything out there and this is the first time I've had something that actually works. Busiest I've ever been. Because the leads have been so consistent, I've been able to take on more lads and grow the team properly."
RC
Richard
Tynedale Roofing
★★★★★
"Had a £10k re-roof come in during the first week. Smooth setup and a really straightforward system to use. The leads come straight through, all local, so I'm not having to chase people who aren't serious."
PG
Paul Green
All Round Roofing
★★★★★
"Their talent for paid ads, landing pages, and lead generation is next level. They've become an extension of our team. If you're looking for sharp marketing minds who care about results, Jasper and Oli are your guys."
JO
John
Decipher client (2 businesses)
★★★★★
"I intentionally left it a full year before leaving a review because I know how these things work, it can be great for a few months then die. This hasn't died off. Calls keep coming in every month, even in summer."
JB
John Broadway
Fascia Rite
★★★★★
"Best decision I ever made was joining up with Decipher. I told Jasper I'd leave a review after we hit the 500 lead mark, which happened today. At the current rate of jobs, they've added 1.3 million a year top line to the business so that speaks for itself."
CR
Craig
Platinum Roofs
★★★★★
"All I had to do was send pictures of me and the team and my logo, they made everything. Ads went live and leads started coming in the same day. From what I've put in, I've got six times my money back."
DP
David Porter
North Star Roofing
★ The Decipher Guarantee ★

60+ pre-qualified, exclusive
roofing leads in your first month,
or you don't pay us

We work with established UK roofers looking to advertise their own business. Speak to the team and see if your area is still available, click the button below.

Claim My Area
Frequently Asked

You've got questions.
We've got answers

Will the system work alongside referrals? +
Yes. Our system is designed to work as a hybrid model alongside word-of-mouth referrals that already work well for your business. By using a hybrid model you can plug in an AI Lead Funnel alongside word of mouth to scale your roofing business in a reliable way, bringing in lots of consistent new leads every month.
Will I be locked into a long contract? +
No long contracts and no 6–12 month upfront payments. We do have a set process and it takes time to build data and optimise, so we expect you to enter the partnership with a long-term mindset. But if for any reason you want to cancel, you can at any time.
How long does it take to see leads? +
In all of our campaigns we see new leads coming in within the first 1–2 weeks of going live. Because we only work with roofers, we've developed a system we know works and can get results quickly. We integrate our system into your roofing business and you'll start getting new, qualified leads coming in straight away.
How much does it cost? +
Pricing depends on where your business is now and your goals. We have different packages depending on what your business needs. If you book in a strategy session, we can sit down and discuss the goals of your business and develop a plan moving forward.
How do I know you can actually get results? +
We have lots of case studies and testimonial videos we can run you through in your strategy call. These range from our lowest-spend accounts to our highest, so you can get a really good idea of the results you're likely to achieve at your stage.
How does the cost per lead compare to Bark / Checkatrade / TrustATrader? +

On paper, platforms like Bark, Checkatrade and TrustATrader look cheap. But the cost-per-lead number is a trap. That "lead" is shared with four or five other roofers, so even if you respond first you're in a race to the bottom on price, and most of those leads never become a paid job anyway.

The metric that actually matters isn't cost per lead, it's cost per job won. With an AI Lead Funnel under your own brand, every lead is exclusive, nurtured, qualified and booked into your calendar. You're quoting homeowners who chose you specifically, not racing against four other quotes. The benefit of using our system is your cost per job actually won is dramatically lower.

Book My Strategy Call →